The race to engage the Chinese consumer
The time to move is now
By 2020, the retail market in China is projected to grow to $6 trillion – becoming the world’s largest in the process. Unsurprisingly, a sense of urgency is growing among companies on the outside looking in.
Chinese consumer behavior is still a mystery to many
Chinese consumer journeys vary greatly from those of their counterparts elsewhere – and the differences go far beyond social commerce and WeChat. Even global brands struggle to identify the critical engagement points.
Cultural relevance doesn’t happen remotely
Speculating on the wants and needs of the Chinese consumer isn’t a plan. Without on-the-ground knowledge and a native understanding of Chinese consumer culture, businesses will struggle against local competitors and knowledgeable global rivals.
The strategy and experience to help brands solve the China equation
A rare firm with core teams locally in both the US and China, Pactera EDGE is a uniquely qualified to leverage global brand strengths in the Chinese market.